Google Analytics guide

Google analytics

Looking to add Google Analytics to your site? Follow the step-by-step guide below.

Step 1: Create a Google Account, using your email address. Verify the account by checking your email address (also make sure to check your Spam folder).

*Note: A Google account is NOT the same thing as a Gmail account. Ensure that you use your email address when completing this step.

Step 2: Once you verify your Google Account, proceed to sign up for Google Analytics.

*Note: When entering in your site URL make sure to use your site's top level URL (Ex. This means Analytics will track ALL pages on the Marketing & Communications site).

Website URL

Step 3: Send your Google Account username and the URL of your site to Web Content Services. Send this information to the Web Editor, who will submit a ticket to C&C.

Step 4: Final steps include consulting the Google Analytics Help Guide.  

*Note: We plan to arrange training sessions soon. Please contact the Web Editor for more information.

Step 5: For more informaiton, also see these video tutorials and help links.

A glossary of Google Analytics terms can be found here.