Overheard at PSEWEB 2012 in Halifax, NS, July 16-17
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"A successful digital strategy needs to compliment the current strategy of the organization."
Strategic Digital Media
Nick Farnell, Humber Students' Federation (Humber College)
Notes | Presentation
"The hottest and sexiest social network right now is your inbox.” Chris Bogan
Put Outlook in your Rearview: Using Campaign Monitor's Agency Model for Mass Email & Other Cool Tricks
Melissa Cheater, Richard Ivey School of Business
Notes (Word) | Presentation
"Mobile to be larger than desktop by 2015." Morgan Stanley.
"Mobile apps are for tasks, mobile site is for information."
Building a Low Cost Mobile Web Presence
David Miller, TERMINALFOUR
"Focus on fresh quality content, over one time content, content is not just for search engines, it is for people."
"Fail fast, fail cheap and be lazy, find out quickly if something works and if it doesn't move on."
Agile Marketing: Content Strategy & Content Analytics
Joel Dixon, Hannon Hill
"No one uses QR codes…but they look cool!"
"Weekly email is how people want their news."
"Student ambassadors on social networks are way more aproachable then perfect photos of prefect students under a tree."
An Invitation to Conversation
Chris Garbutt & Tricia Kenderdine, University of Toronto
Notes
"We have a small web team, only ten people."
Training a University Community
Lisa MacLean & Graham MacDougall, Dalhousie University
Notes
"An audience who cares shares. Using a brand character(Sammy the Sehawk vs Memorial U you will get more engagement on Facebook/Twitter)."
The Transmedia App Generation
Daphne Simone, Sheridan College
Notes
"Care about the results and communicate the value of your work."
Increase Admissions with Analytics
Matt Cooper, ISL Web Marketing & Development
Notes | Presentation
"Nobody cares if it's hapenning, they care if it is cool."
Two Feet and a News Beat: Building and Maintaining a Compelling University News Website
Ryan McNutt, Dalhousie University
Notes
"Google tweaks design 6/8 times a week: Keep tweaking instead of doing redesigns."
Canadian eduStyle
Stewart Foss, eduStyle
Notes | Presentation | Principles of good design
Social Media Strategy & Engagement: Why Questions Take You Beyond Answers
Eva Stepanian, University of Toronto
Notes
"Tweets with links are 84% more likely to be re-tweeted."
Defining your Success on Twitter: Ornithology 2.0
JP Rains, Laurentian University
Notes | Presentation
"Put new visitor content on top, old visitor below the fold."
“If it looks the same it should behave the same and it it behaves the same it should look the same.”
"On mobile, put primary links near the bottom close to people’s thumb."
"17% of content is read on the web."
"Writing for online: from print cut in in half, half again for mobile."
Usability: Does your website pass or fail?
Stephanie Lummis, ISL Web Marketing & Development
Notes | Presentation | Usability report card
"75% higher engagement (likes, comments) if you use photo and video content on social networking."
"What works: Real photos of real people, Information, not decoration."
Take a Picture: 2012′s Content & Engagement Trend
Melissa Cheater, Richard Ivey School of Business
Notes
"If you don't have an authentic voice in social media then you have nothing."
Students as Social Media Ambassadors
Nichole McGill, University of Ottawa
"Canadians are number one for on-line video consumption."
"If you don't have an official presence on YouTube, others will make up an unofficial presence."
How to Make Videos that Don't Suck
Kristina Doyle, University of Toronto
Notes | Presentation | PDF
"Any site design needs : community consultation, focused research, outside experts to fill the gaps and take the heat. Research helps to build: institutional support, drive project descriptions, overcome dissent and politics."
Design by Consensus
David Beyer and Mark Barbisan, Academica Group
Notes | Presentation
"If you target another country via your website, you should host the website in that country for a number of reasons, including search engine optimization (SEO)."
Website personalization for more effective student recruitment and engagement
David Miller, TERMINALFOUR
"Step one: throw out the organizational chart!"
Where Did Our Website Go?
Darren Ferguson & Naureen Nizam, Dalhousie University
"Make all functionality available from a keyboard."
"Make web pages appear and operate in predictable ways."
Embracing Accessibility - Go For the Carrots
Shawn Henry, WC3 Web Accessibility Initiative
Notes
"Cognitive tutors work better than real teaching."
The Road Ahead for Campus Social Media
Ken Steele, Academica Group
Notes
