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News Releases

REF NO.: 90

SUBJECT: Weekly media screenings encourage discussion at Memorial University
DATE: Nov. 3, 2004

The Media and Culture Screening and Discussion Series continues at Memorial University with Advertising and the End of the World . The film viewing will be held on Thursday, Nov. 4, from 12-2 p.m. in room SN-2018 of the science building on Memorial’s St. John’s campus. Despite its prevalence, despite the vast amounts of money, time and creative energy spent on advertising, people often dismiss it as trivial. This video turns an analytical eye on the world of advertising, and insists that far from being unimportant, advertising plays a powerful social role in today's society. As a system that surrounds us and enters into the most mundane and intimate aspects of our daily life, advertising works to help create and maintain a consumer culture that insists we can buy our way to happiness, even if the end result may indeed be the end of the world. The film is 40 minutes long and will be followed by an open discussion. All are welcome to attend and there is no admission fee.

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