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REF NO.: 147

SUBJECT: Global acclaim for marketing and communications work at Memorial
DATE: June 28, 2013

From multimedia use to publication design to alumni events, Memorial University continues to make waves in the field of institutional advancement at the local, national and international level.
Thirteen awards were recently collected by members of the Memorial community who contributed to a number of advancement initiatives during the past year. A complete list of all 13 awards can be found below.
“Dynamic collaboration was in evidence yet again this year,” said Vicki Collins, executive director of Marketing and Communications at Memorial. “As always, talented and passionate team members from the Office of the President and Vice-Chancellor, Office of Alumni Affairs and Development, the Office of the Vice-President (Research), the Office of Research Services and others are at the core of the great work being done in our pursuit of advancement excellence at Memorial.”
Notably, Grenfell Campus’s new institutional branding campaign, Find Your Corner, was a major player on the 2013 awards circuit, as was Memorial’s 2013 Research Report, The League of Extraordinary Researchers: Research Strategy Framework.
Three different professional associations recognized Memorial in their respective awards programs. The award submissions are peer-adjudicated and undergo rigorous examination by a panel of judges.
The Canadian Council for the Advancement of Education (CCAE), which represents excellence in advancement at Canadian universities, honoured Memorial with four gold, one silver and two bronze medals in its Prix d’excellence awards program.
Memorial supporters Drs. Angus and Jean Bruneau were also presented the prestigious Friends of Education Award from CCAE. The Bruneaus are the first recipients from Newfoundland and Labrador to receive this award.
Some of the feedback from the CCAE judging panel included “authentic,” “inspirational,” “exciting” and a “strong strategic focus.”
The Council for the Advancement and Support of Education (CASE), representing international excellence in marketing and communications among North American educational institutions, awarded Memorial with a gold medal in its Circle of Excellence awards program and a silver medal in its District I awards program.
In 2013, CASE’s Circle of Excellence awards program received more than 2,900 entries for consideration in 45 categories by 615 member institutions, independent schools and non-profits from around the world. Judges gave 300 awards in total; Memorial won its gold medal in a field of nine international entries.
The International Association of Business Communicators (IABC), representing a professional network of about 15,000 business communication professionals in more than 80 countries, awarded Memorial a Gold Quill Merit Award, representing worldwide communications excellence, and three Pinnacle Awards for communications excellence at the provincial level.
During the judging process, Memorial’s submissions were deemed to be “inspired” and the execution “terrific.”
A complete collection of marketing and communications awards follows below:
 
Canadian Council for the Advancement of Education (CCAE):
 
           Gold: Best Use of Multimedia, Grenfell Campus’s Find your Corner video;
           Gold: Best Alumni Event, Wicked Memorial Variety Show
           Gold: Best PR/Marketing/Communications Initiative, League of Extraordinary Researchers: Research Strategy Framework
           Gold: Best Institutional Annual Report for Dare or Truth – President’s Report Highlights 2012
           Silver: Best Student Recruitment Viewbook, Grenfell Campus
           Bronze: Best Institutional Branding, Grenfell Campus’s Find Your Corner campaign
           Bronze: Best Photograph, Grenfell Campus’s ‘Changer’
           Friends of Education Award to Drs. Angus and Jean Bruneau
 
Council for the Advancement and Support of Education (CASE)
 
           Gold: Research Publications (Print), League of Extraordinary Researchers: Research Strategy Framework (CASE Circle of Excellence)
           Silver: Special Purpose Publications – Multi-page, League of Extraordinary Researchers: Research Strategy Framework (CASE District I)
 
International Association of Business Communicators (IABC)
(Gold Quill awards are presented for world-wide communications excellence; Pinnacle awards are given by the N.L. chapter of IABC)
           Gold Quill: Merit Award, Publication Design, League of Extraordinary Researchers: Research Strategy Framework
           Pinnacle Award of Excellence: Organizational Leader, Dr. Christopher Loomis
           Pinnacle Award of Excellence: Publication Design, League of Extraordinary Researchers: Research Strategy Framework
          Pinnacle Award of Excellence: Special Event-External, Dare To: The Campaign for Memorial University

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