The undergraduate recruitment website has a new look. The Office of Student Recruitment, in collaboration with the Division of Marketing and Communications, has redesigned their website to be more attractive, clean and compelling for prospective undergraduate students.
One of the goals of redesigning our website was to produce a distinctive website for Memorial that will attract attention and distinguish Memorial from our competitors, says Shona Perry-Maidment, director, Office of Student Recruitment. We also want to raise the profile of Memorial University as a first-rate destination for undergraduate study, targeting undergraduate students and their key influencers.
This year, the Office of Student Recruitment has a new look to all its recruitment brochures and other material, including the undergraduate domestic and international Viewbooks. While all the recruitment material is still informative and inspiring, it captures the essence of a zagger and the universitys overall brand strategy - the freedom to explore and experience ones ingenuity.
The new, enhanced website includes all the necessary information a prospective student needs to become a student at Memorial University. It is divided into five main areas: a welcome to Memorial, providing an overview of Memorial and links to our other campuses; our place, highlighting Newfoundland and Labrador and the city life in St. Johns; our programs, a comprehensive look at all the undergrad program options available to prospective students; admissions, which includes an easy step-by-step guide for students when applying to Memorial; and finally, details on how to get here.
The website also includes links to the Office of Student Recruitments social media accounts on Facebook and Twitter and a link to Memorials newly launched virtual tour of the St. Johns campus.
We recruit students through various methods, including high schools visits, educational fairs and unique marketing campaigns in our province, nationally and internationally, says Ms. Perry-Maidment. Because student recruitment is becoming more competitive every year, we have to be strategic and know how to communicate with our prospective students. We will increasingly continue to use online and social media tools to promote Memorial University.