Marketing & Communications
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Vol 39  No 7
Dec. 14, 2006



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Website gets a new look

Memorial’s University’s presence on the web has been given a whole new look. The university launched its new, completely revamped institutional presence on the web on Monday, Dec. 4.

The new site has been in the works for over six months and reflects the new institutional brand which itself was launched this past spring.

Located at, the redesigned site is not just about a new look, but also sports an array of new navigational features and useful links.

The university’s recruiters and marketing officials note the new site will dramatically improve the experience of visiting

Specifically, Memorial’s new website contains: the university’s new logo, a co-ordinated colour palette, a larger, easier-to-read typeface, improved navigation for the entire Memorial site, menus on the left side of the page for departmental sites, a list of quicklinks and main page menu items on every page, and a tool for finding people and pages on every page.

The new design allows for a variety of visual designs that still remain within the design concept.

“Through the use of different colour schemes, photos and layouts, each department, office or unit can develop a website that reflects the unique characteristics of their group,” said Michael Pickard, Memorial’s associate director (marketing).

“As early as the end of this week, we’ll be doing some careful analysis of the feedback we receive,” Mr. Pickard said. “From the beginning, we worked with our users, with our target audiences and web page content managers to ensure that our new site was not only functional but also meshed well with our communications and marketing goals.”

Mr. Pickard said that he is particularly interested in hearing what people from outside the university and outside the province think of the new site.

Memorial’s website also contains Really Simple Syndication (RSS) feeds, a feature which allows visitors to subscribe the university’s news services without having to come back again-and-again to the same link to see if it has been updated. In recent weeks, the university has also added a podcast to its menu of electronic news services.

The podcast – titled Studio 1024 – is named after the office number of the Division of Marketing and Communications, the unit that produces the podcast.

“Podcasts are a method of distributing an audio file – in this case our weekly news roundup – over the Internet,” said Ivan Muzychka, Memorial’s manager of communications. “We know our audiences are increasingly looking to get news about Memorial in many different formats and we felt that the podcast was a next step. The podcast is relatively inexpensive to produce, fun to listen to, and also allows our audiences to listen to the newscast at their convenience.”

Studio 1024 is available at and can be subscribed to using iTunes.


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