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Vol 38  No 7
December 15, 2005




In Brief

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MBA team prepares for intense holiday tradition

By Cyra Belbin
Special to the Gazette

Holiday rest and relaxation will have to wait for MBA students George Colbert, Jeffrey Keats, Michael Pickard, Brian King, and Quentin Coish and coaches Peggy Coady and Dr. Alex Faseruk. For the next couple of weeks, they’ll spend many long hours in gruelling practices, preparing to defend Memorial’s reputation for excellence at the John Molson MBA International Case Competition in January.

Celebrating its 25th year, the competition will take place from Jan. 3-7 at Concordia University in Montreal. This year more than 30 top business schools from around the world will be attending the competition. As Memorial’s team prepares to take on the best in the world, they will also be recognized as the most successful school over the first 25 years of the competition.

“The competition combines the highest quality of competitiveness, friendliness and professionalism rolled together. Often our rivals are our friends, such as Laval,” said Dr. Faseruk. For 20 years, he has helped prepare Memorial’s MBA students for this event and is the longest serving coach at the competition. “The most important aspect of the competition is to have universities come together to meet and greet one another from around the world. Memorial’s reputation has been enhanced in many parts of the United States, Europe, particularly Germany and Sweden and as even far away as New Zealand.”

This event is the oldest and most respected international MBA case competition. The competition begins with a round robin format. From there, only nine teams will be selected to compete in the semi-finals for the Concordia Cup. Having earned more first place finishes than any other school, Memorial’s team has led the pack in many of the past competitions. Most notably, has taken home the Concordia Cup four times (1988, 1990, 1991, and 1996) and last year Memorial was awarded the Richard Outcault Team Spirit Award ­ an award that embodies everything good that the competition has to offer.

“A case competition really pushes your limits ­ it measures how well you can apply what you know, and how well you can perform under pressure,” said team member Michael Pickard who attended a similar type of case competition while he was an undergraduate student at Memorial. “My undergrad case competition was a highlight of my Memorial experience, so when I was presented the opportunity to do it again as an MBA student, I jumped at it.”

To ensure the team can focus on strengthening their analysis and presentation skills, they rely on volunteers to judge and critique their practice cases and sponsors to look after the logistics and other aspects of the event. This year RBC, Aliant and Johnson Insurance have come on board as corporate sponsors and the team has also received tremendous support from Alumni Affairs and Development, Office of Student Recruitment, Marketing and Communications and the Faculty of Business Administration. In addition, alumni in the Montreal area will be hosting a reception for the team when they arrive. Follow the team’s progress at the competition from Jan. 3-7 by visiting


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