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Vol 38  No 4
October 13, 2005



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University Relations re-brands itself

New name, new services

By Jeff Green

One of Memorial University’s most high-profile departments has changed its name to better reflect its priorities and activities. The Division of University Relations is Memorial’s public relations and communications centre, serving university needs for decades.

Its responsibilities range from media relations and internal/external communications, to graphic design, photography and event planning including Convocation. The division publishes the Gazette newspaper, manages news and events Web site and publishes The Communicator employee newsletter, with the Department of Human Resources.

However, recently the division’s responsibilities expanded to include institutional marketing, a major new priority for Memorial. Undertaking marketing to enhance Memorial’s reputation was an objective of the university’s Strategic Framework. Earlier this year, Michael Pickard was hired as the associate director of marketing and is responsible for developing a long-term marketing plan for the university.

On Friday, Oct. 7, University Relations was formally re-branded as the Division of Marketing and Communications.

“Although many of our responsibilities remain unchanged, we have recently taken on some new roles ­ this new name better reflects our new priorities,” said Victoria Collins, director of the division. “The change also comes as a result the division’s review of its structure and services, including consultations with clients about their needs. We have reorganized our services and personnel in an effort to provide more integrated service delivery to our campus clients.

“The responsibilities of our new Marketing section include institutional marketing planning and implementation, provision of marketing expertise and support to clients and Web content management,” Ms Collins said. “We have also integrated our former Photographic Services and Publication Services sections into the Image Services section, which provides photography, digital imaging, graphic design and production co-ordination of university marketing and communications materials.”

Ms Collins said the division also has enhanced capability in the areas of institutional communications planning and implementation, communications support for clients and issues management via its Communications section, including the News Service.

“The same professionalism, creativity, attention to detail and responsiveness that characterized University Relations will still be hallmarks of Marketing and Communications,” Ms Collins said. “We will now be able to focus more on supporting achievement of strategic institutional priorities, such as student recruitment, as well as measuring effectiveness of our marketing and communications programs and services.”


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