MBA students take a crack at rebranding the Habs
Members of the Memorial MBA team at the John Molson International MBA Case Competition with Geoff Molson, owner of the Montreal Canadiens.
By Meaghan Whelan
A group of Memorial MBA students were in Montreal competing in the John Molson International MBA Case Competition last week and, in true Memorial style, the team distinguished themselves during the live case and made the local Montreal news.
The live case involved developing a marketing plan for the Montreal Canadiens. The vice-president of marketing for the Canadiens and the new owner (Geoff Molson) were on hand to make a presentation about the team. In the question and answer session Memorial’s team got to meet Mr. Molson, who said it was a pleasure to shake hands with “die-hard Canadiens fans from Newfoundland.”
The John Molson School of Business MBA International Case Competition is the largest and oldest business case competition in the world. In 2006, Memorial was recognized at the 25th anniversary of the competition for having the best record in the event’s history.
In 2010, Memorial still holds this record and has added a new one: the only university to have won all three prizes that are handed out in the competition (the Concordia Cup, the Brunet Coaching Award and the Richard Outcault Team Spirit Award).Memorial’s 2010 team -- Matt Boland, Brad Coady, Richard Donnan, Karen McDonald and Evan Sheppard -- are coached by Peggy Coady, assistant professor in the Faculty of Business. Prof. Coady has been coaching the team for the past five years and was a member of the championship team in 1996.
The story about the case competition and Memorial’s meeting with the owner of the Canadiens, featured on Global Television Montreal, can be found online at www.tinyurl.com/ygmttar. The story begins when there are seven minutes remaining in the broadcast.