|
By Kristine Hamlyn
Memorial University’s Office of Student Recruitment
and Division of University Relations have partnered to create
a 30-second awareness commercial. The commercial is a major
element of the media sponsorship opportunity presented to
Memorial by CBC Television for the upcoming East Coast Music
Awards (ECMAs), to be held Feb. 15 at Mile One Stadium in
St. John’s.
Over the years the ECMAs have grown to become the premier
music event in Atlantic Canada, and one of the top events
of its kind in the continent. As an exclusive post-secondary
media sponsor and capitalizing on this year’s location,
Memorial hopes to benefit from a uniquely targeted environment
and a reach that will extend to audiences throughout Atlantic
Canada.
“One of the goals of this sponsorship is to raise the
profile of Memorial University as a first-rate destination
for undergraduate study, targeting undergraduate students
and their key influencers,” said Sheila Devine, director
of Student Recruitment.
“While it is impossible to highlight everything Memorial
has to offer in 30 seconds, the commercial does effectively
reflect our unique location, our comprehensive program offering
and Memorial’s special experiential learning dimension,”
added Sandy Mercer, associate director of marketing, University
Relations. “Essentially, we want people to know that
we are here and we are an exciting and highly qualified option
for their post-secondary education. If we successfully captivate
our target audience and motivate them to find out more about
Memorial, then the sponsorship will be effective.”
The majority of the commercial footage was shot by local production
company, Wavelight Productions. With the assistance of University
Relations and Student Recruitment, the production company
was also successful in obtaining tourism footage and shots
done in-house by Distance Education and Learning Technologies.
“The end-result is a quality compilation, definitely
worthy of the Memorial University logo,” said Ms. Mercer.
The commercial aired for the first time on Monday, Feb. 2,
as part of CBC’s pre-promotion of the ECMAs and will
conclude with the ECMAs broadcast on Feb. 15.
|
