(Oct. 31, 2002, Gazette)
Business student Norm Li wants his work to shine in the spotlight. Thats
why he has turned a childhood fascination with movies into his own company.
I remember when my dad first purchased a video camera. I borrowed
it to make my own little movies, and Ive been making them ever since.
He is now the founder, owner, and operator of Q Productions (Q), a small
video production company based in St. Johns. I know its
difficult but I would like to work my way up to a Hollywood feature film
Currently in his fifth term of his B.Comm. (co-op) degree at Memorial,
Mr. Li says he started the company to gain more experience combining his
business and video production skills. He is currently spending his work
term running Q.
I have more time to actually focus on fulfilling my clients
needs now and I can dedicate more time to projects. And his dedication
so far has already paid off. Q has been recognized by organizations including
MediaJamTV, Kinetic Marketing Ltd, Advancing Canadian Entrepreneurship,
Graphic Effects, Industry Canada, and a number of others.
In 2002, Q was contracted by MediaJamTV, a new youth television show,
to produce and direct a segment about the breakdance culture in Canada.
The segment, which will air on CBC television next October, caught the
attention of MediaJamTV and theyve invited Mr. Li to produce more
segments for the show. Mr. Li is also currently producing an event DVD
from the Cypher North national dance competition that was held in Ottawa
this past August. Earlier this year, he was involved in screenplay and
project support for Industry Canada's Information and Communications Technologies
3D animated promotional video.
Mr. Li considers the Industry Canada project to be one his biggest accomplishment
so far. I had the opportunity to consult with Ottawas top
video production companies and professionals in the field. Many of these
companies worked on special effects for well-known feature films, television
commercials, government, promotional, and corporate videos.
Aside from events, corporate, industrial and promotional videos, and short
documentaries, Q also offers a prestigious wedding video service. Competing
against companies that have been in this business for upwards of a decade,
he feels that Q has something unique to offer.
My main goal is to make sure that clients do not want to press the
fast forward button while theyre watching their video.
Despite his growing success, he also has faced a number of challenges
since starting the business.
It can be pretty difficult and stressful to operate a business and
try to promote its growth while enrolled as a full-time student. There
is also an increasing financial burden as technology constantly needs
to be upgraded.
However, in the end, his love and dedication for filmmaking drives his
success. Although Q is a fairly new company, my true passion for
media really helps me continue with what I do. I take each challenge and
look at it in a positive way; it's all about doing something I love to