Dec. 12, 2002, Gazette
By Jill Bonnell
|Photo by Chris
Derrick Moss is an engineering graduate
of Memorial who dedicates his time and energy to creating an extremely
high-end loudspeaker for the international audiophile market with
the help of the Genesis Centre.
Quietly tucked away on the third and fourth
floors of Memorial Universitys Spencer Hall are visionaries who
are turning research into reality. It is these people, employees and clients
harmoniously co-existing, who know the Genesis Centre as their home
away from home.
Created in 1996, the centre is a support network developed to help knowledge-based
businesses and entrepreneurs create high-growth enterprises.
What we have here is a business incubator, based on industry-best
practices, but adapted to our local market, aiming to assist entrepreneurs
in becoming investor ready, explained Keelin OLeary, manager
of the Genesis Centre. Memorial University was confident that great
research was being conducted on campus and in the community, and this
optimism still guides us today, and with great success.
The Genesis Centre offers business and technical guidance to clients,
including assistance in locating business consultants, advisory board
members, a management team, technical assistance from Memorial University,
and the guidance of an expatriate mentor a quality unique to this
We help clients connect with experienced and knowledgeable Newfoundlanders,
living here or elsewhere in the world, to complement the diverse skills
and needs of our young companies, said Ms. OLeary.
Diversity does, indeed, prevail at the Genesis Centre, as specializations
of its 22 clients, 10 of those being graduates, range from consumer to
industry-driven products and services. Ms. OLeary added, however,
that all clients are similar in that they each have a technological
advantage, some intellectual property, providing them with a sustainable
competitive advantage in their market niche. This could be anything from
software and Web-based applications to high-end electronics, and the list
Intrignia Solutions and Moss Loudspeaker Research Ltd., for instance,
are two Genesis Centre clients who have taken their prior research and
manifested it into dynamic, multi-faceted products. Jamie King, founder
and president of Intrignia Solutions, has created multi-robot control
systems for underground mining, aimed at correcting underground mining
inefficiencies through the use of intelligent systems and robotics. Derrick
Moss, also an engineering graduate of Memorial, dedicates his time and
energy to creating an extremely high-end loudspeaker for the international
These companies are great examples of research coming to life,
commented Ms. OLeary. They have taken an idea, checked it
against industry standards, continue to perfect it, and have come to the
Genesis Centre to bring their research one step further into the
The gap between research and the world market is where the Genesis Centre
finds its own niche. Recognizing that not all researchers are innately
entrepreneurs, and that one of the greatest challenges in business is
distribution, the Genesis Centre works to mould great ideas, with the
help of a dedicated network of knowledge and experience, to the point
where investment from outside sources is a viable option.
At this point, clients graduate from the centre, bringing their
years of preparation, research, and time, to new dimensions, Ms.
Since its inception just six years ago, the Genesis Centre has reached
new heights, seeing its graduates perform very well, and improving along
the way. We are always learning, noted Ms. OLeary, from
our clients and from our strong network.
Proof of such learning is displayed in the centres hallways, showcasing
the 2002 Outstanding Incubator Graduate award in the technology category,
awarded recently to Garrison Guitars, a graduate of the Genesis Centre,
as well as the Industry, Trade and Rural Developments Excellence
in Fostering Entrepreneurship Award, bestowed upon the centre itself.
Noting that great ideas are abundant in this province, the Genesis Centre
is open to clients of all backgrounds. Students and professors from Memorial
University, as well as budding entrepreneurs in the community, have come
to the centre through ACOA, the Gateway and P. J. Gardiner Institute,
the National Research Council, and numerous other entrepreneurial organizations
in the province.
Candidates must demonstrate entrepreneurial capability, stated
Ms. OLeary, and a desire to pursue an export-oriented, technology-based
product or service.
Ultimately, it is this combination of characteristics, coupled with the
Genesis Centres guidance, that can, and has, culminated into research
With this sort of vision and commitment, said Ms. OLeary,
the sky is really the limit.
To find out more, please visit www.genesis.mun.ca.