Develop a strategy that will put your tourism business on the map. Learn how to attract and engage travelers in the planning stages, during their vacation, and after, using digital and social media tools.
Travelers today are not only using digital and social media to plan and research their trip, 64% of them are using social media to engage and research when at their destination, mostly from mobile devices. Their posts, tweets, pictures, and videos are serving as a solid marketing tool for tourism operators.
Digital and Social Media for Tourism Professionals is designed specifically for tourism professionals to review the tools and techniques that are most relevant to their industry. Learn from industry trends and the successes (and failures) of others, and take away key points to develop a strategic digital and social media action plan. Know the importance of providing a mobile or responsive website for travelers to view. Understand how to effectively respond and engage with travelers. Develop strategies to ensure you are taking advantage of the advertising opportunities that social media provides.
This seminar is designed specifically for tourism professionals, tourism business owners and managers, marketers, Destination Marketing Organizations's (DMO's), etc.
Topics covered during the seminar:
Strategy for digital and social media utilization by tourism operators
Overview of the main channels currently in use by tourism operators and consumers and the value of each
How to take advantage of social media peer recommendations to grow your business
Review case examples of successes (and failures) from tourism operators on the use of digital and social media
Key points for developing an action plan for moving your organization forward with your digital and social media
A laptop or tablet is recommended for this session.
Continuing Education Contact Hours: 7
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