Learn how to develop, refine and deploy an effective digital and social media strategic and tactical plan for your organization.
Including social media across all of your organizations business functions is a critical element in achieving success in todays business environment. The benefits of utilizing digital and social media are proven, and organizations must remain current in both the use and monitoring.
The Digital and Social Media Strategy & Tactics Seminar focuses on understanding organizational requirements and guiding the development or refinement of your strategic, tactical and audit plans which the participants can implement in the organization. Through a detailed overview of a wide range of the most important current and emerging digital and social media channels, you will be able to identify channels and techniques that will enhance your online presence.
This seminar includes six, 3-hour modules:
Module 1: Digital and Social Media Strategic Planning
This module provides participants with the key aspects of developing or refining your Digital and Social Media Strategic, Tactical and Audit Plans to ensure that your online deployment is effectively supporting your strategic goals.
Module 2: Social Media Opportunities and Tactics
This module begins your tactical planning and deployment by looking at the core social media channels including Facebook, Twitter, LinkedIn. Determining if and how you should deploy on these channels will be key to your online success.
Module 3: Mobile Opportunities and Tactics
This module introduces you to the range of opportunities in the growing mobile environment ranging from your website design, mobile apps, augmented reality and location based tools such as beacons. Mobile first must be a key mantra going forward.
Module 4: Visual Media Opportunities and Tactics
This module focuses on the visual social media channels such as Instagram, Pinterest and Snapchat as well as other tools that can assist you with enhancing the visual content of your core social media channels or achieving organizational goals.
Module 5: Video Media Opportunities and Tactics
This module covers channels and tools that exist for the use and deployment of online video including live-streaming and recorded content. As the largest type of online content consumed, effectively using video in your content plan is essential.
Module 6: Channel & Team Management Tools
The number of channels that organizations need to manage content for and monitor is increasing as is the number of individuals in an organization involved with social media. This module provides an overview of key management tools.
This seminar is part of the Digital and Social Media Program.
Business owners of any size organization, managers, and professionals across all business functions who are involved in strategy development or tactical implementation.
A laptop or tablet is recommended for this session.
Participants will also be granted access to several free DSMP Online courses as well as premium courses valued at several hundred dollars.
Continuing Education Contact Hours: 18
A laptop or tablet is recommended for this seminar.
Continuing Education Contact Hours: 18
Developer & Facilitator of the Digital & Social Media Program, Associate Professor of Marketing, Faculty of Business Administration, Memorial University of Newfoundland
Lyle Wetsch is an Associate Professor of Marketing at Memorial University of Newfoundland with over 200 presentations and publications in the past 13 years. Through Gardiner Centre at the Faculty of Business Administration he has designed and offers training through the Digital & Social Media Program. The Digital and Social Media Program consists of 3 core three day training programs including: Digital and Social Media Strategy & Tactics; Digital Communication, Engagement and Advertising; and Digital and Social Media Metrics, Measurement & Analytics as well as many industry specific and occupation specific training.
Training is delivered through the Gardiner Centre at the Faculty of Business in St. Johns, NL, partner training locations across Canada (Carleton University, Ottawa, ON; University of Saskatchewan, Saskatoon, SK; University of Alberta, Edmonton, AB; as well as at client locations) and through the DSMP Online Training Platform. His company, Digital Marketing Consultants has assisted businesses and organizations with the development, design and implementation of their Digital and Social Media Strategic and Tactical Plans.
Recipient of 2016 Society for Marketing Advances (SMA) Distinguished Teaching Award (first Canadian to receive award)
Recipient of 2014 Memorial University Presidents Award for Distinguished Teaching
Recipient of the 2013 Hormel Master Teacher Award presented by the Marketing Management Association (first Canadian to receive award)
Google Partner (Digital Marketing Consultants)
Google AdWords Certified
Google Analytics Certified
Bing Ads Accredited Professional
Twitter Flight School Certified
Hootsuite Certified Professional
Hubspot Inbound Marketing Certified
Inquire about future dates or request a specific delivery of this offering for a group.