Learn how to develop, refine and deploy an effective digital and social media strategy for your organization.
Including social media across all of your organizations business functions is a critical element in achieving overall goals and objectives in todays business environment. The benefits of utilizing digital and social media throughout the organization are proven and organizations must remain current in both the use and monitoring of digital and social media.
The digital and social media seminar will teach participants how to develop and/or refine an effective digital and social media strategy; how to evaluate and choose the tools that are best suited to your organization and your strategy; how to develop a deployment plan to take advantage of mobile, visual and video opportunities; and how to deploy the tools to help integrate the various channels and manage multiple team members to ensure the best use of your organizations time and money.
This seminar focuses on understanding individual organization requirements and guiding the development or refinement of a tactical plan which the participants can implement in the organization. Sample strategy documents and templates will be used to guide strategy development. Participants will also be asked to complete questionnaires in advance and during the seminar to provide information on their organizations current digital and social media use. This information will be assessed and individual guidance and direction will be provided to each participant regarding the mix and deployment of tools that best suits the organizations goals and objectives.
This seminar includes six, 3-hour modules:
Module 1: Strategy Development & Execution
Module 2: Social Media Opportunities
Module 3: Mobile Opportunities
Module 4: Visual Media Opportunities
Module 5: Video Media Opportunities
Module 6: Integration & Team Management
This seminar is part of the Digital and Social Media Program.
Business owners of any size organization, managers, and professionals across all business functions who are involved in strategy development or tactical implementation.
Topics covered during the seminar:
A laptop or tablet is recommended for this session.
Continuing Education Contact Hours: 18
Lyle Wetsch is an Associate Professor of Marketing at Memorial University of Newfoundland. With over 100 presentations and publications in the past 10 years, his research has been published in the Marketing Education Review, the Journal of Advertising Education, the Journal of Virtual World Research, the Journal of Relationship Marketing and the International Journal of Electronic Marketing and Retailing.
Lyle is actively involved in providing presentations and consulting with businesses on various elements of Internet Marketing, especially Social Media and Social Networks. He has assisted businesses and organizations with the development, design and implementation of their Social and Digital Media Strategies. He also serves on several Advisory Boards including the Memorial University Social Networking Committee.
Through the Gardiner Centre at the Faculty of Business Administration Lyle has designed the Digital Marketing Program now renamed Digital and Social Media Program and offers it in locations throughout North America.
His social media work has received global recognition including:
Inquire about future dates or request a specific delivery of this offering for a group.