Intro to Digital and Social Media for Senior Managers
Understand when and how to use digital and social media to manage your organizations online profile, engage clients and the public, and to support and promote business activities.
Social Media for Managers, Management Training

Intro to Digital and Social Media for Senior Managers

Understand when and how to use digital and social media to manage your organizations online profile, engage clients and the public, and to support and promote business activities.

Social media is not a department in today’s successful organizations, but there is a culture change pushing organizations to become “social”.  It is this shift that requires direction and leadership from senior management. Clients and potential clients are using social media to learn about organizations, make investment decisions, understand media events surrounding organizations, and to reach out to engage organizations.Professionals in senior management positions are in a unique position since their personal and business use of social media has a direct impact on the perception of their organization.

Senior managers make decisions daily that impact the operation and success of the organization. Having a complete understanding of ‘when’ to utilize social media and ‘who’ in your organization should be involved to communicate information about these decisions is critical. Digital and social media are not the perfect solution in every business situation, but there are situations where they are the best tools for the job and understanding when and how to deploy them is essential.


Benefits

For Individuals
  • Learn the importance of being on social media as member of the management team of an organization
  • Learn the tools and techniques to deploy on social media to present a professional image
  • Understand the role that social media plays in the perception of your organization
  • Know how to use social media to manage risk and enhance crisis management capabilities
For Organizations
  • Understand on how to develop a digital and social media strategy and how to incorporate this strategy into existing plans and departments
  • Learn how to minimize risk and enhance the value of deploying on digital and social media channels
  • Learn how social listening can be used for market research and to gain competitive intelligence

Who Should Attend

This session is designed for senior managers, executives, business owners, supervisors, and those in leadership roles who make decisions and influence policy within their organizations.  


Details

Topics covered during the seminar:

• Strategy for the effective use of digital and social media throughout an organization

• Importance of senior management to be personally on social media and the tools and techniques to make it work

• Protecting the organization through effective policies and procedures to manage social media deployments

• Review of case examples showing the success (and failure) of senior management in their use of digital and social media

• Key points for developing an action plan to incorporate digital and social media effectively as part of overall organizational strategy

 

A laptop or tablet is recommended for this session. 

Continuing Education Contact Hours: 7 


Scheduled Date

This seminar is not currently scheduled.

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