Understand when and how to use digital and social media to manage your organizations online profile, engage clients and the public, and to support and promote business activities.
Social media is not a department in todays successful organizations, but there is a culture change pushing organizations to become social. It is this shift that requires direction and leadership from senior management. Clients and potential clients are using social media to learn about organizations, make investment decisions, understand media events surrounding organizations, and to reach out to engage organizations.Professionals in senior management positions are in a unique position since their personal and business use of social media has a direct impact on the perception of their organization.
Senior managers make decisions daily that impact the operation and success of the organization. Having a complete understanding of when to utilize social media and who in your organization should be involved to communicate information about these decisions is critical. Digital and social media are not the perfect solution in every business situation, but there are situations where they are the best tools for the job and understanding when and how to deploy them is essential.
This session is designed for senior managers, executives, business owners, supervisors, and those in leadership roles who make decisions and influence policy within their organizations.
Topics covered during the seminar:
Strategy for the effective use of digital and social media throughout an organization
Importance of senior management to be personally on social media and the tools and techniques to make it work
Protecting the organization through effective policies and procedures to manage social media deployments
Review of case examples showing the success (and failure) of senior management in their use of digital and social media
Key points for developing an action plan to incorporate digital and social media effectively as part of overall organizational strategy
A laptop or tablet is recommended for this session.
Continuing Education Contact Hours: 7
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