Social media provides communications professionals with tools to enable two-way communication while maintaining the reach that broadcast media provides. Bi-directional dialogue opportunities offered by digital media enhances customer relationships and an organizations ability to provide more individually optimized communication.
Digital and Social Media for Communications Professionals is designed to review the most relevant tools and techniques that will maximize your reach to your target audience. Strategies for cross-channel communication with internal and external audiences will be reviewed as well as key points for developing an action plan to incorporate Digital and Social Media in a communications plan.
This session is designed specifically for Communications Professionals.
Topics Covered During the Session:
A laptop or tablet is recommended for this session.
Continuing Education Contact Hours: 7
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