Digital & Social Media for Communications Professionals
Learn to maximize your reach, attract new business, and engage with customers through digital communication tools.
Social Media, Communications Professionals

Digital and Social Media for Communications Professionals

Social media provides communications professionals with tools to enable two-way communication while maintaining the reach that broadcast media provides. Bi-directional dialogue opportunities offered by digital media enhances customer relationships and an organization’s ability to provide more individually optimized communication.

Digital and Social Media for Communications Professionals is designed to review the most relevant tools and techniques that will maximize your reach to your target audience. Strategies for cross-channel communication with internal and external audiences will be reviewed as well as key points for developing an action plan to incorporate Digital and Social Media in a communications plan.


Benefits

For Individuals
  • Know how to “listen” and “engage” with current and potential customers
  • Gain insight for developing your organization’s social media strategy
  • Learn how using social media tools can increase market reach
  • Understand best practices to help develop your action plan
For Organizations
  • Use social media as a strategic communications channel
  • Increase your reach to current and potential audiences
  • Have a strategic social media strategy that is incorporated into your communications plan

Who Should Attend

This session is designed specifically for Communications Professionals. 


Details

Topics Covered During the Session:

  • Strategy for cross-channel digital and social media communication with internal and external audiences
  • Overview of the main channels currently in use by Communications professionals and the value of each
  • Using social media as a customer service and strategic communication channel
  • Review case examples of successes (and failures) of Communications professionals on the use of digital and social media
  • Different types of media channels available
  • Key points for developing an action plan to incorporate digital and social media in your communications plan

A laptop or tablet is recommended for this session. 

Continuing Education Contact Hours: 7 

 

 


Scheduled Date

This seminar is not currently scheduled.

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