Crisis Communications
When a crisis occurs you have one chance to get it right. Learn how to prepare your organization to communicate during a crisis, so that you are informing stakeholders and protecting your organization's reputation.
Crisis Communications, Media Training

Crisis Communications

When a crisis occurs you have one chance to get it right. Learn how to prepare your organization to communicate during a crisis, so that you are informing stakeholders and protecting your organization's reputation.

It is vital that every organization be able to effectively communicate internally and externally in a crisis.  When a crisis occurs you have one chance to get it right.  The first 24 hours are critical.  You need to be first, be right, and be credible.

In this seminar, crisis communication experts Jim Stanton and Paula Walsh will walk you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large.

The seminar explores:

  • Implementing effective crisis communications strategies
  • Identifying and addressing key stakeholders
  • Prioritizing communications while focusing on developing a strategic communications plan
  • Managing media relations in a crisis
  • Message development
  • How to handle one-on-one camera interviews and media scrums.

 This seminar makes use of interactive exercises, including practice interviews on camera. 

Key Takeaways: 

  • Understand the definition of crisis.
  • Conducting threat assessment.
  • Understanding the Incident Command System.
  • Recognize how the phases of crises unfold.
  • Set up a Crisis Communications Plan and team.
  • Understand the role of traditional and social media in times of crisis.
  • Develop key messages.
  • Experience media interviews in a wide range of circumstances
  • Evaluate your response once the crisis has passed

Participant Feedback:

-“This is the perfect training to focus and refresh skills in crisis communications and media relations”

 -“Jim brings great expertise and practical experience to reinforce the essentials for effective crisis communications.”

 -“I learned how to better respond in crisis communications, in particular how to prepare and respond to media   questions.”

 


Benefits

For Individuals
  • Understand the potential crises facing their organizations.
  • How crisis management can help deflect potential issues.
  • What goes into a crisis communications plan.
  • How to build a crisis communications team.
  • Which audiences need to receive from the organization, the traditional media and social media.
  • The intricacies of media questions in a variety of interview situations.
  • Learn how to handle one-on-one camera interviews and media scrums.
For Organizations
  • Prepare an organization so that it will be able to respond quickly and effectively to a reputational crisis.
  • Strategize and implement an effective short and long-term reputational crisis response as part of an organizational team.
  • Understand the best approaches to communicate with media, the public and stakeholders in difficult times.
  • Understand the essentials of a crisis communications plan.
  • Recognize how to build a crisis communications team.

Who Should Attend

Communications and public relations professionals, managers, business owners or anyone responsible for communicating with employees, customers, suppliers, media, and the public at large on behalf of their organization.

 


Details

Participants will improve their ability to understand and manage communications in a crisis by developing their skills in the following topics: 

  • Conducting threat assessment.
  • Understanding the Incident Command System.
  • Recognize how the phases of crises unfold.
  • Set up a Crisis Communications Plan and team.
  • Understand the role of traditional and social media in times of crisis.
  • Develop key messages.
  • Experience media interviews in a wide range of circumstances
  • Evaluate your response once the crisis has passed


Instructors

Jim Stanton

A former journalist with CTV and Access Alberta, Jim Stanton was the Director of Communications and Director of Government Relations for Canada Post before setting up Stanton Associates in 1990, a communications and training company with offices in Canada and the USA.

 

He has taught at the Justice Institute of BC, Royal Roads University, University of Victoria, Grant MacEwan University, Capilano College, Canadian Police College, the Ontario Police Academy, the Canadian Emergency Preparedness College; and has worked closely with various emergency response agencies and corporations across Canada and the USA.

Jim teaches crisis communications courses at the Gardiner Centre, Memorial University.

Jim’s credentials are well known in the communications and emergency preparedness community. Jim and his team have taught crisis communications and media relations to fire information officers in BC, Alberta and Ontario. The firm also offers media spokesperson training, effective presentations, and the use of social media for organizations.

Wabash Mayor Ron Barron said: “Jim’s calm cool demeanor and his excellent emergency planning skills got us through the largest fire in the history of Western Labrador without a hitch. He’s the ‘go-to guy’ for emergency planning and crisis communications.”

Dr. Sheela Basrur, the late Ontario Chief Medical Officer of Health, asked Jim to sit on the blue ribbon SARS Panel to examine strategic communications considerations for Ontario’s new health programs. Dr. Basrur said: “I asked Jim Stanton to join our SARS Experts Panel because he is one of the leading minds in crisis communications & media relations in Canada.”


Paula Walsh

A Senior Associate with Stanton Associates for over 20 years, Paula has taught the full range of Stanton courses across Canada from Newfoundland to Victoria, the Yukon and the Northwest Territories.

She is a graduate of the Atlantic Police Academy and has completed undergraduate studies at Memorial University. Participants consistently mention her energy and connection to the class, and speak highly about how she relates her media relations experience and her service as a police officer with the Royal Newfoundland Constabulary for more than 33 years.

In September, 2016, Paula moved on to a wonderful new challenge. She was appointed by the Executive Council of Newfoundland Labrador Provincial Government to the position of Assistant Deputy Minister, Public Safety and Enforcement, Government of Newfoundland Labrador.

Paula has received numerous awards including: the Canada 125 Medal, the Queen’s Golden Jubilee Medal, the Queen’s Diamond Jubilee Medal, the Newfoundland Volunteers Medal, the 30 year police Exemplary Service Medal, Community Service Award from the Atlantic Women in Law Enforcement as well as the prestigious Order of the Red Cross.



Scheduled Date(s)

January 24, 2018 - January 25, 2018

Price

$945 +HST

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