Understand how an effective digital and social media strategy contributes to overall business success, and know the tools and techniques to execute and measure your strategy deployment.
The Digital & Social Media Program is designed to assist organizations and individuals with capitalizing on the meteoric rise of ‘digital’, regardless of industry. Ensuring that there is a correct complement of traditional marketing channels with digital alternatives provides the most efficient and effective marketing mix.
Whether a government organization, a non-profit entity, or a for-profit business, there is a growing role for digital media. Providing opportunities for greater reach, increased connectivity, better monitoring, and increased return-on-investment, digital channels are being chosen over traditional alternatives at an increasing rate.
A little more than a decade since the first Facebook account, channels such as Facebook, Twitter, Instagram, LinkedIn and others have transformed the way we communicate, but questions remain. How can social networks best be put to use? What’s the best way to engage with audiences? Is a specific channel a good fit for your organization? The goal of the Digital & Social Media Program is to help individuals and organizations with answering these questions.
The core of the Digital and Social Media Program (DSMP) are the three multi-day training seminars that are designed to provide attendees with the skills and ability to adress key areas of opportunities and needs within all types of organizations.
The following seminars can be completed in any order and participants can choose which seminars suit their needs.
Digital and Social Media Communication, Engagement and Advertising November 15-17, 2016
Digital and Social Media Strategy and Tactics March 1-3, 2017
Digital and Social Media Metrics, Measurement, and Analytics May 24-26, 2017
After the completion of each seminar you will recieve a certificate of completion, and after completing all three seminars you will receive a Certificate of Achievement in Digital and Social Media.
The programs have been specifically designed to provide ALL organizational members, from individual employees to upper and senior management, with an increased understanding of the benefits and potential of various digital channels. Having this key knowledge and understanding at multiple levels within and across the organization helps increase understanding, support, and effectiveness of your digital deployment.
Digital and social media are essential components of many departments within organizations including Marketing, Public Relations, Human Resources, Customer Service, Competitive Intelligence and more.
Past Participant Feedback
“This is a tremendous course, relevant, on trend, informative, inspiring and educational. The best training value for dollar and time spent that I have ever had in 18+ years in Government. Congrats to Lyle who is a phenomenal teacher, talent, and individual. Will highly recommend this course."
"In such a fast moving environment the material was up to date, and up to date by that morning! Fantastic.”
“Impressive because of the instructors passion and knowledge. Canada needs to continue to encourage thought leaders like Lyle to teach our business leaders.”
“Superb. Action packed, never boring, exceptionally detailed content. Exactly what I was hoping to learn and more! Very pleased with the hands-on element.”