Understand how an effective digital and social media strategy contributes to overall business success, and know the tools and techniques to execute and measure your strategy deployment.
Digital and social media are not just marketing tools, they have become essential components of many departments within organizations including Public Relations, Human Resources, Customer Service, and Competitive Intelligence. This evolution in digital and social media is matched by the evolution of the ‘Digital Marketing Program’ into the ‘Digital and Social Media Program’.
To date, over 500 participants have completed over 2500 modules at locations throughout North America. Our newly designed program has an intensified focus on strategy and tactics, and on helping organizations discover how to use digital and social media to enhance their goals and objectives.
In addition to three new seminars, the Digital and Social Media Program now features one-day seminars focused on providing training and guidance to particular industries and/or professions. We have also added online training programs to provide even more flexibility to participants.
Who Should Attend
The programs have been specifically designed to provide ALL organizational members, from individual employees to upper and senior management, with an increased understanding of the benefits and potential of various digital channels. Having this key knowledge and understanding at multiple levels within and across the organization helps increase understanding, support, and effectiveness of your digital deployment.
Digital and social media are essential components of many departments within organizations including Marketing, Public Relations, Human Resources, Customer Service, Competitive Intelligence and more.