Understand how an effective digital and social media strategy contributes to overall business success, and know the tools and techniques to execute and measure your strategy deployment.
To date, over 800 participants have completed over 5000 modules at locations throughout North America. Our newly designed program has an intensified focus on strategy and tactics, and on helping organizations discover how to use digital and social media to enhance their goals and objectives.
The core of the Digital and Social Media Program (DSMP) are the three multi-day training seminars that are designed to provide attendees with the skills and ability to adress key areas of opportunities and needs within all types of organizations.
The following seminars can be completed in any order and participants can choose which seminars suit their needs.
Digital and Social Media Strategy and Tactics October 5-7, 2016
Digital Communication and Advertising November 15-17, 2016
Metrics, Measurement, and Analytics May 24-26, 2017
After the completion of each seminar you will recieve a certificate of completion, and after completing all three seminars you will receive a Certificate of Achievement in Digital and Social Media.
In addition to three seminars, the Digital and Social Media Program now features one-day seminars focused on providing training and guidance to particular industries and/or professions.
Who Should Attend
The programs have been specifically designed to provide ALL organizational members, from individual employees to upper and senior management, with an increased understanding of the benefits and potential of various digital channels. Having this key knowledge and understanding at multiple levels within and across the organization helps increase understanding, support, and effectiveness of your digital deployment.
Digital and social media are essential components of many departments within organizations including Marketing, Public Relations, Human Resources, Customer Service, Competitive Intelligence and more.
“The Digital and Social Media certificate program at Gardiner Centre, Memorial University has increased my skills and knowledge of new and upcoming marketing trends. I have integrated many aspects of the program into my current role as Marketing Manager with O’Brien’s Whale and Bird Tours. I would recommend the centre to anyone that is interested in expanding their education and professional capabilities.”
O’Brien’s Whale and Bird Tours