Prokarytoic Promoters
The promoter positions
are given by their distances from the actual start of
transcription, and are named after consensus DNA sequence
motifs common in these regions. The -10 promoter
is called the TATA box and the -35 promoter
the CAT box.
Figure © 2012 TA Brown, Introduction to Genetics (1st ed.); additional text © 2012 by Steven M. Carr