Patricia King, B.Sc.(Hons.)'06, MASP'08

King, PatriciaPatricia King, B.Sc., MASP, is a Vice President with DIG Insights, a marketing research and evaluation firm located in Toronto, ON. Since completing her Masters at Memorial in 2008, Patricia has worked in policy development for the Government of Newfoundland and Labrador; as a consultant with Goss Gilroy Inc, a national evaluation firm; and prior to joining DIG Insights, Patricia was the Director of Evaluation at MQO Research, a St. John’s based company, where she built a new evaluation business unit. Patricia has over 10 years’ experience sitting on various provincial and national level boards. She is currently serving as an executive member of the Canadian Evaluation Society (CES) Student Case Competition; board member with CES-Ontario Chapter; sitting Past-President of CES-Newfoundland and Labrador Chapter; and a board member on both the Qualitative Research Council, and Emerging Leaders Task Force for the Marketing Research and Intelligence Association (MRIA). Patricia is designated as a Credentialed Evaluator (CE) and holds a Bachelor of Science (hons.) and a Master of Applied Social Psychology from Memorial University.

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